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        <title>Spray blog</title>
        <link>https://spray.io/en/blog</link>
        <description>Scale your brand with proven K-beauty marketingstrategies powered by AI</description>
        <pubDate>Fri, 23 Aug 2024 07:59:46 GMT</pubDate>
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              <title>Cyber Monday Strategy Guide for Brands</title>
              <link>https://spray.io/en/blog/cyber-monday</link>
              <description>Black Friday is familiar, but does Cyber Monday still feel unfamiliar? In this article, let&apos;s explore brand strategies to prepare for Cyber Monday together!</description>
              <pubDate>Fri, 26 Sep 2025 07:17:28 GMT</pubDate>
              <guid>https://spray.io/en/blog/cyber-monday</guid>
              <category>Marketing Insights</category>
              
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              <title>The Success Strategy of Brands with Explosive Black Friday Sales?!</title>
              <link>https://spray.io/en/blog/black-friday</link>
              <description>Curious about the strategies of brands that dominate consumers&apos; shopping carts? We&apos;ll share key strategies to prepare for the upcoming major promotion!</description>
              <pubDate>Fri, 26 Sep 2025 06:51:40 GMT</pubDate>
              <guid>https://spray.io/en/blog/black-friday</guid>
              <category>Marketing Insights</category>
              
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              <title>Beauty Influencer Fees—How Much Should You Pay?</title>
              <link>https://spray.io/en/blog/71101</link>
              <description>We&apos;ll ease your concerns about influencer fees, the topic marketing practitioners are most curious about!</description>
              <pubDate>Fri, 19 Sep 2025 10:02:14 GMT</pubDate>
              <guid>https://spray.io/en/blog/71101</guid>
              <category>Marketing Insights</category>
              
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              <title>K-Fashion: How Did It Succeed and Where Is It Heading?</title>
              <link>https://spray.io/en/blog/k-fashion-global-success</link>
              <description>What was the background that enabled K-fashion to capture global consumers&apos; attention, and what challenges do fashion brands face within this trend?</description>
              <pubDate>Fri, 12 Sep 2025 09:54:56 GMT</pubDate>
              <guid>https://spray.io/en/blog/k-fashion-global-success</guid>
              <category>Marketing Insights</category>
              
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              <title>Marketing Case Study: K-Fashion That Captured the World&apos;s Attention—What&apos;s the Success Formula?</title>
              <link>https://spray.io/en/blog/kfashion-success-strategies</link>
              <description>Let&apos;s explore the cases and strategies of domestic fashion brands that successfully entered overseas markets.</description>
              <pubDate>Fri, 12 Sep 2025 09:43:24 GMT</pubDate>
              <guid>https://spray.io/en/blog/kfashion-success-strategies</guid>
              <category>Marketing Insights</category>
              
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              <title>Affiliate Marketing Instead of Viral? Why Is It Drawing So Much Attention?</title>
              <link>https://spray.io/en/blog/affiliate-marketing-insights</link>
              <description>If you&apos;ve been wondering how to start affiliate marketing, get your insights here!</description>
              <pubDate>Fri, 05 Sep 2025 09:51:53 GMT</pubDate>
              <guid>https://spray.io/en/blog/affiliate-marketing-insights</guid>
              <category>Marketing Insights</category>
              
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              <title>Affiliate Marketing? Isn&apos;t That Group Buying?</title>
              <link>https://spray.io/en/blog/affiliate-marketing-vs-group-buying</link>
              <description>We&apos;ve organized the similar yet different social commerce marketing methods.</description>
              <pubDate>Fri, 29 Aug 2025 06:41:54 GMT</pubDate>
              <guid>https://spray.io/en/blog/affiliate-marketing-vs-group-buying</guid>
              <category>Marketing Insights</category>
              
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              <title>Different Countries, Different Social Media Preferences? A Complete Guide to Popular Platforms by Country</title>
              <link>https://spray.io/en/blog/SNS-platform</link>
              <description>We introduce the SNS platforms preferred by different countries and marketing strategies for each platform.</description>
              <pubDate>Fri, 29 Aug 2025 06:30:28 GMT</pubDate>
              <guid>https://spray.io/en/blog/SNS-platform</guid>
              <category>Marketing Insights</category>
              
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              <title>What Skills Do Marketers Need to Excel at Seeding?</title>
              <link>https://spray.io/en/blog/marketer-skills</link>
              <description>We analyzed 120 real job postings to identify the skills that brands truly want in their marketers.</description>
              <pubDate>Fri, 29 Aug 2025 06:06:05 GMT</pubDate>
              <guid>https://spray.io/en/blog/marketer-skills</guid>
              <category>Marketing Insights</category>
              
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              <title>From First-time Marketer to Influencer Powerhouse</title>
              <link>https://spray.io/en/blog/case-study-of-sara-from-student-to-influencer-expert</link>
              <description>How Sara Launched 9 Campaigns and Reached 300K+ with Spray</description>
              <pubDate>Mon, 28 Jul 2025 09:16:00 GMT</pubDate>
              <guid>https://spray.io/en/blog/case-study-of-sara-from-student-to-influencer-expert</guid>
              
              <author>Daniel Jeon</author>
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              <title>The Easiest International Marketing Strategy - This is &quot;It&quot;</title>
              <link>https://spray.io/en/blog/international-marketing-strategy</link>
              <description>Considering expansion into new countries? Wondering how to start your global journey?</description>
              <pubDate>Sun, 22 Jun 2025 08:32:11 GMT</pubDate>
              <guid>https://spray.io/en/blog/international-marketing-strategy</guid>
              
              <author>조쉬(Josh)</author>
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              <title>Influencer Casting: Why &apos;Email&apos; is Now More Important Than Ever</title>
              <link>https://spray.io/en/blog/influencer-email-casting</link>
              <description>As DM sending restrictions become more severe, email is naturally gaining attention as the preferred method for influencer casting.</description>
              <pubDate>Sun, 15 Jun 2025 13:53:00 GMT</pubDate>
              <guid>https://spray.io/en/blog/influencer-email-casting</guid>
              
              <author>조쉬(Josh)</author>
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            </item><item>
              <title>Top Influencer Marketing Strategy Examples: How Leading Brands Win Global Markets</title>
              <link>https://spray.io/en/blog/top-influencer-marketing-strategy-examples-how-leading-brands-win-global-markets-45185</link>
              <description>Innovative Influencer Gifting Strategies Driving Massive ROI for Top Global Brands</description>
              <pubDate>Thu, 06 Mar 2025 06:03:00 GMT</pubDate>
              <guid>https://spray.io/en/blog/top-influencer-marketing-strategy-examples-how-leading-brands-win-global-markets-45185</guid>
              
              <author>Daniel Jeon</author>
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              <title>Korean Cosmetics Marketing Strategy: Dominate TikTok Like K-Beauty&apos;s Leaders</title>
              <link>https://spray.io/en/blog/korean-cosmetics-marketing-strategy</link>
              <description>Transform Your Brand&apos;s TikTok Presence Using K-Beauty&apos;s Gifting Formula</description>
              <pubDate>Mon, 10 Feb 2025 07:36:34 GMT</pubDate>
              <guid>https://spray.io/en/blog/korean-cosmetics-marketing-strategy</guid>
              
              <author>Daniel Jeon</author>
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            </item><item>
              <title>A Guide to Measure Influencer Marketing Success</title>
              <link>https://spray.io/en/blog/a-guide-to-measure-influencer-marketing</link>
              <description>How to Set Effective KPIs for Influencer Marketing</description>
              <pubDate>Mon, 23 Sep 2024 04:09:09 GMT</pubDate>
              <guid>https://spray.io/en/blog/a-guide-to-measure-influencer-marketing</guid>
              
              <author>Daniel Jeon</author>
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            </item><item>
              <title>AI Solution Empowers K-Beauty Leader SKIN1004</title>
              <link>https://spray.io/en/blog/ai-solution-empowers-kbeauty-leader-skin1004</link>
              <description>SKIN1004, a 95% Global Revenue Powerhouse, Set to Cement Market Share with AI</description>
              <pubDate>Tue, 17 Sep 2024 04:02:26 GMT</pubDate>
              <guid>https://spray.io/en/blog/ai-solution-empowers-kbeauty-leader-skin1004</guid>
              
              <author>Daniel Jeon</author>
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            </item><item>
              <title>How to Identify Influencers: Lessons from K-Beauty Success Stories in Global Product Seeding</title>
              <link>https://spray.io/en/blog/how-to-identify-influencers</link>
              <description>Want to maximize your traffic? Collaborate with influencers or content creators based on their &apos;content virality potential&apos;.</description>
              <pubDate>Fri, 06 Sep 2024 10:15:00 GMT</pubDate>
              <guid>https://spray.io/en/blog/how-to-identify-influencers</guid>
              
              <author>Daniel Jeon</author>
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