From First-time Marketer to Influencer Powerhouse

Meet Sara: A Student Turned Campaign Manager

When Sara joined One Master Distribution, she wasn’t a marketer. She was a full-time student in a field totally unrelated to marketing.

But within months, she became the solo driver of influencer campaigns for top K-beauty brands like Skin1004, Anua, Purito, and more.

She had no templates. No creator database. No playbook.

What she did have was Spray and a mindset to figure things out fast.

The Challenge: Build a Workflow From Scratch

Sara had to manage full-cycle influencer seeding campaigns, including:

• Selecting the products to promote

• Finding the right creators

• Writing outreach copy and coordinating approval

• Running outreach via Instagram and TikTok

• Tracking performance and managing content

“This was my first time doing influencer marketing. Everything was brand new. And I had to build my own workflow from zero.”

Without tools or structure in place, she needed a platform to move fast and avoid dropping any details.

Inside One Master Distribution

One Master Distribution is the official distributor of top K-beauty brands across Romania, Hungary, and Bulgaria, including Skin1004, Anua, Purito, COSRX, and Beauty of Joseon.

They’ve operated for over a decade and now:

• Serve 500,000+ platform users

• Manage an influencer and affiliate pool of 1,500+ creators (out of 50K nationally)

• Run a public partnership platform at sole.ro/partener

Before Spray, influencer seeding was handled manually. Scaling meant rethinking how much one person could really do.

How Spray Helped Sara Scale

Sara started using Spray in October 2023. Over the next six months, she launched more than 9 influencer campaigns using the platform.

Here’s how she did it.

Creator Discovery Made Instant

Sara used Spray to discover creators in Romania that matched her brand’s niche including dermatologists, hairstylists, and skincare content creators.

“I was able to handpick 300 highly relevant creators in an hour. Spray showed me thousands instantly, and I just had to pick the right ones.”

Groups That Power Reusability

She organized creators by follower tier and category, building a pool of over 600 influencers she could reconnect with across campaigns.

“The creator groups I made in Spray are the center of everything. Without them, it would be very, very hard.”

Structured Campaigns Week After Week

Sara launched one campaign per week, alternating between Instagram, TikTok, and partner campaigns, using Spray’s built-in campaign template to set up brand materials, images, and outreach lists.

“The campaign template is really structured. It helps me stay organized and not miss anything.”

Outreach at Scale Without Burnout

Once the campaign was built, she sent messages to dozens of creators through Spray’s integrated outreach automation system.

“I just created the campaign and the messages were sent out automatically. It helped a lot with scale.”

Tracking on Autopilot

Creator content was automatically captured in Spray’s dashboard, with real-time updates making performance easy to follow.

Results That Speak Volumes

Lessons From the Journey

Even without a marketing background, Sara was able to:

• Discover and organize influencer groups

• Run multiple campaigns simultaneously

• Adjust campaign flows week by week

• Track creator performance and content manually

• Communicate with brands and report results

“Spray is now the core of our influencer marketing. It helps us promote new brands, find new creators, and manage everything efficiently.”

Why Marketing Leaders Should Pay Attention

Sara’s story proves that you don’t need a large team to scale influencer marketing. You need the right system.

She was a single operator, with no marketing background, managing:

• Multiple campaigns weekly

• 240 creators monthly

• Across platforms and brand portfolios

All without burnout or bottlenecks.

For marketing directors and brand leaders, this isn’t just a success story. It’s a blueprint for scaling smart without hiring fast.

Spray didn’t just help Sara move faster. It helped One Master Distribution scale smarter.

When tools give structure to outreach, discovery, and content tracking, any individual contributor can execute at the level of a full team.

Repeatable success isn’t about headcount. It’s about having a system.

What Changed With Spray: Before and After

Ready to do the same?

Spray helps you go from:
🔍 “I don’t know who to reach out to”
📤 “How do I send messages at scale?”
📊 “How do I track everything?”

To:
✅ Fast creator discovery
✅ Automated bulk email/DM outreach
✅ Real-time content tracking